May 31 2009
I am getting ready to head down to E3 in LA tomorrow. From all of the noise, it seems that the E3 of old is back, with the lights, noise, and spectacle. From the industry’s point of view, E3 is a way to get the main stream media’s attention. I have seen interviews and announcements all over the place from newspapers to radio. Add in the parties and it should be as crazy as ever.
This year is different for me, since I have meetings about my studio. Normally, I am there representing EA or Sony, so I am approaching things from the publisher or platform side, instead of as a developer. As it is, I have meetings every day, all day, which will make for a great E3!